It’s the canonical Bollywood romance that established a new cinematic template for modern, multicultural love when it first hit the screens in 1995. Natashja Rathore demystifies the timeless appeal of Yash Raj Films’ Dilwale Dulhania Le Jayenge in her documentary, Still Rolling — The DDLJ Story (2016), and adds a new layer of meaning to Huzan Tata’s memories of her favourite cult classic.
The sound of a cowbell. The sight of a sarson ka khet — a field of bright yellow mustard flowers. The strumming of a mandolin. The snow-capped mountains and green plains of Switzerland. For many lovers of romantic Bollywood fare, these might conjure up the same image; Raj (Shah Rukh Khan) — one hand outstretched, helping Simran (Kajol) catch the Eurail train she was about to miss. And that was the beginning of a love story that’s been playing daily at Mumbai’s Maratha Mandir single-screen cinema hall for a little over 23 consecutive years — about 1215 weeks and counting as of the time of this issue going to press. Dilwale Dulhania Le Jayenge, or DDLJ as millions know it, released on October 20th 1995, turning the two lead actors into superstars overnight. A landmark in Indian cinema’s history, DDLJ’s release was also a key cultural moment in the post-liberalisation decade, with the movie’s influence still apparent in the work of directors today. Director Aditya Chopra reshaped the tropes of Bollywood romance and introduced audiences to the ‘NRI (non-resident Indian) film’, which was defined by its new-age patriotism.
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Esta historia es de la edición January-February 2019 de Verve.
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Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress
NOTES TO SELF
An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
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Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
