The future belongs to content creators, but there’s a catch, expounds Jose Covaco, every Indian pop culture follower’s favourite funny man
There’s so much to cover here, so let’s start with what’s important: I’m not famous. Amitabh Bachchan is famous, and everyone doesn’t get to be ‘Bachchan famous’. Fame is an illusion — it’s not completely useless, but it will be gone one day. Don’t let it mean anything to you. If you can afford to, do your thing because you love doing it. Make stuff because it makes you happy. Put some love into it, and try to create what makes other people happy as well. Do everything else for money.
There hasn’t been a better time than now to be an independent content maker. Our phones shoot in 4K, internet speeds are way better than the days of dial-up modems. Children today don’t even know what that means! With Facebook, YouTube, Twitter, Snapchat, Instagram, everyone can be their own broadcasting network. And TV channels still spend lakhs on creating content that no one watches while some dude showering at home with a jackfruit gets seven trillion hits. The truth is that no one really knows anything and you never know what will ‘go viral’…so don’t sit on your ideas. Good content will travel far; it doesn’t matter where it starts. But what happens after? People get bored so easily; many people stopped reading this a paragraph ago. Attention spans are lower than ever, so whatever you come up with has to be spectacular or you shouldn’t even bother with it. Fame is a byproduct of working hard, working smart, being awesome, being consistent, and a bit of luck. So whatever it is you do, do it consistently. The catch? Even if you do all these things, there’s no guarantee you’ll be famous.
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Esta historia es de la edición August 2017 de Verve.
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Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress
NOTES TO SELF
An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
Along For The Ride
Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
