The Flash Of An A.I.
Golf Asia|May 2019

Callaway’s Latest Epic Flash Metals Are Making Waves.

The Flash Of An A.I.

How does one better driver performance beyond the confines of the Rules of Golf limiting COR and such? Is that a question better answered by the human brain, or can Artificial Intelligence come up with the answer?

Apart, neither. Yet when the ingenuity of the brain leverages on the machine learning of A.I., the resulting answer defies human comprehension, ergo, Callaway’s Flash Face. An internal mapping consisting of dozens of subtle ripples flowing from heel to toe. The centre of the face is now the thinnest region, not the thickest as it was in past conventional design. Conforming to the rules of golf, Flash Face further extends the ability of the face to flex even more efficiently, whilst Jailbreak retains head stiffness, generating increased ball speeds and further distance gains compared to Callaway’s previous drivers.

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