Pointless Plants - Incredible Story of Nathan from Planes to Plants

Twenty-three-year-old Nathan Raab lost his job as a commercial airline pilot during COVID-19, and decided to make a change from spraying jet-fuel over the planet to set up his own eco-friendly company instead, Pointless Plants. Here, we present his amazing journey and his pioneering initiative.

Pointless Plants’ has one mission—to make the world greener. For every plant they sell, Pointless Plants plants 10 trees. Starting in 2019, the business has planted 32,732 trees as of March 3, 2021. Pointless Plants was nominated for a 2021 Glamour Wellness Award for Sustainability Initiative. Nathan was a pilot for four years, flying from Gatwick and Heathrow and lost his job during the COVID-19 crisis. Wanting to do something positive instead, to make a more positive change, Nathan decided to promote plants instead of planes. Pointless Plants' celebrity clients include Tom Daley and Bake Off’s Candice Brown.

Nathan on Tree Planting

‘For every order we receive, 10 trees are planted by Ecologi in association with The Eden Reforestation Projects in Madagascar. You can see how many trees have been planted to date here. Madagascar is known for its incredible biodiversity, with over 200,000 endemic species of plants and animals living on the island. However, over 90 per cent of the country’s virgin forests have been destroyed, with animal species being displaced and the local people no longer able to farm and live off the land. Estuaries once populated by mangrove trees are now bare of life, leaving the earth to be washed away into the ocean,’ says Nathan.