These Are The People In Your Neighborhood

Nextdoor, a hyperlocal social-media platform, highlights petty grievances—and proves that Americans have more in common than they think.

- Ian Bogost

Here are some of the things I heard about in my neighbourhood over the past year: A thunderstorm downed a tree, blocking a central road; a shadowy agent called “the night clipper” arose, surreptitiously cutting overhanging bushes while unsuspecting property owners slept; several dogs and cats were lost, found, or “on the loose,” whatever that means for a cat; a federal-grand-jury-summons telephone scam struck; someone sought belly-dancing classes, an apparent alternative to Pilates; and, innumerable times, people deposited bags of dog poop into lawn-clipping and recycling canisters at the curb. All of this news came courtesy of the social-media service Nextdoor. On its website and app, people can post recommendations, updates, and warnings about their building, block, or neighborhood.

Anyone who has subscribed to a neighborhood email listserv—or used the internet—can guess what might go wrong. Social networks connect people, but many of those connections degrade into vitriol. If Twitter is where you ght with strangers, and Facebook is where you vie with friends, then Nextdoor is where you get annoyed with neighbors—for sending “urgent alerts,” pushed late at night to mobile phones, about questionable emergencies; for trying to sell a tattered massage table or used carpet shampooer at near-retail price; for issuing nasty reprisals on matters large and small. But it can also foster connections among neighbors and help counter the social isolation brought about by technology.