PETER Boothroyd was living alone in a caravan when he discovered he had accidentally sparked a global fashion brand.
To say the musician, from Bury, was bemused would be an understatement. Working under his surname Boothroyd, Peter has been recording and playing music since 2012.
Although he has achieved modest success, he has never produced any official merch. So when he saw pictures of people wearing clothes with his name emblazoned across them, he was stunned.
The images, which he found littered across Facebook, showed people in countries such as South Korea, India and Argentina donning items of clothing with 'Boothroyd' across the front and 'Tri-Angle' records - a label Peter has released music with underneath.
"It's so bizarre," said Peter, aged 29. “I was completely isolated and living in a caravan whereas a lot of the people wearing this stuff seemed to be having a great time and living a better life than me. I don't know how it started but it's just continued to spread.
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