What happens when the announcement trailer for your indie game gets 54 million views – and counting? Well, first, your website has a minor meltdown. “There was a moment when the countdown hit zero, and the website script didn’t just quite perfectly fire,” project lead Aaron ‘Noxy’ Donaghey recalls. Everyone on the Hytale team spread all across the world and gathered on Teamspeak for the occasion, held their breath for a good few seconds. Then the network team sprang into action to fix the issue. “And there was an inhalation – we watched the trailer once, and nothing was happening for like, the first two minutes.” But, as people started to finish the video, comment after comment after a comment appeared underneath it. The reaction videos started rolling in ten minutes later. “It was…” Donaghey exhales. “Euphoric is an understatement.”
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