The company’s CEO says its not just a selling point for customers but also points a potential source of new digital revenue.
The MBUX Hyperscreen option available on the EQS sedan coming later this year uses artificial intelligence to learn what functions drivers use most, such as navigation and hands-free phone calls, then keeps those functions prominently on display so drivers don’t have to hunt.
Ola Kallenius, CEO of parent company Daimler AG, said in a recorded video presented online that the system is intended to be highly intuitive. “It only shows what is needed: no scrolling, no browsing,” he said.
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