Zhang Jie Ketsu is currently serving as the Executive Director of BYD India since January 2016. He is also the spokesperson for the Indian arm of the Chinese electric vehicle major. Ketsu has also served as Regional Director of BYD Auto Industry, where he was responsible for brand marketing, sales, strategy planning as well as aftersales in the South Asia region. Ketsu carries over 11 years of experience in overseas business development. Under Ketsu’s dynamic leadership, BYD India has managed to successfully pilot all-electric buses across Bengaluru, Rajkot, New Delhi, Hyderabad, Goa, Cochin, Chandigarh, Vijayawada, Manali, Mumbai and Surat, among others. He has successfully spearheaded BYD India in gaining 52 % market share of electric buses commercially operating in India with support of local partners.
How would you assess the EV ecosystem in India as compared to the flourishing China EV industry?
I think the Indian government has been focussing a lot on reducing vehicular emissions in major cities and manufacturing hubs, and this strong government push through the FAME (Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles in India) II Scheme has significantly aided EV manufacturers. In India, the government has set a target to electrify 30 % of its on-road vehicles by 2030. There is no denying the fact that largescale efforts are required to attain this goal, but the government has been proactively working with domestic and international OEMs to ramp up the EV supply chain and infrastructure.
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Sound Generation For Enhanced Road Safety
With an ever-increasing number of fully electric and hybrid vehicles entering the market, we are witnessing a change in the acoustic experience in and around the car. The silent nature of the electric powertrain means that other road users miss the familiar acoustic cues that warn them of an approaching vehicle. To remedy this situation, Harman is working on various noise management solutions.
OBJECTIVE ASSESSMENT OF THE SAFETY CONTRIBUTION OF TODAY'S AUTOMOTIVE HEADLAMPS
Good lighting makes a major contribution to road safety. In 2011, the International Commission on Illumination (CIE) presented an evaluation system for headlamps that can objectively assess the quality of illumination and glare limitation. New light sources like LEDs and lighting functions (glare-free high beam, partial high beam) have been available for several years, so that an extension of the proven CIE method is necessary, which takes into account, among other things, changed switch-on and service lives of new lighting functions and represents a generally understandable evaluation system. An evaluation system presented in the following by the Technische Uni versität Darmstadt, which was developed by an encompassing expert commission, is intended to provide representative data and enable an objective evaluation of headlamp performance.
RAPIDO RE-INNOVATES TO CATER TO POST COVID-19 LAST MILE CONNECTIVITY
The rapid pace of urbanisation in the country has witnessed cities expanding and subsuming surrounding villages and smaller towns, evolving into Tier II and III cities.
FUNCTIONAL SAFETY STANDARDS TOP PRIORITY FOR FUTURE AUTOMOTIVE DEPLOYMENT
Increasing levels of electronic content in vehicles result in a large amount of software that is required to run the scenes behind the mechanical aspects of a vehicle. Electronic systems in automobiles are part of every section, from the powertrain to comfort and convenience systems as well as all types of safety equipment. This makes electronics and the software running these systems a critical part of the equation for future mobility solutions. In addition, putting standards in place to measure methods of developing, testing and functioning of such electronic systems also becomes highly relevant.
“BYD'S EV STRATEGY TO ENCOMPASS MOST FORMS OF TRANSPORTATION NEEDS IN INDIA”
The country’s electric vehicle (EV) ecosystem is grappling with a plethora of challenges even as it is striving to wriggle itself out of the ‘nascent stage’ tag. In an exclusive chat with Auto Tech Review, Zhang Jie Ketsu, Executive Director, BYD India shares his perspective on the current EV scenario and how the company intends to progress faster in the Indian automotive industry
SAFETY IN ELECTRIC AND AUTONOMOUS CARS – SIMULATION OF COMPLEX CRASH SCENARIOS
Electric and autonomous vehicles allow for novel seating arrangements and packaging strategies, presenting new safety challenges. Physical crash testing must be supplemented with virtual simulation to ensure vehicle safety on shorter development cycles. With its Simcenter Madymo MBS software, Siemens provides improved runtimes and the Active Human model, enabling accurate and rapid occupant safety analysis in complex crash scenarios.
KIA SONET – A MIGHTY OFFERING IN THE COMPACT SUV SEGMENT
It wouldn't be wrong to say that Kia Motors India has taken the Indian market by storm in less than 12 months of its presence in the market.
NISSAN'S NEW DIRECTION: ARIYA ALL-ELECTRIC
Marking a key milestone in Nissan’s transformation strategy, Ariya ticks a lot of boxes highlighting the strengths of the global automotive giant.
BETTER SAFETY WITH EMERGENCY BRAKE ASSIST FOR MOTORCYCLES
Rear-end collisions with a slower vehicle suddenly cutting into the lane and intersection accidents with cross-traffic are among the most frequent motorcycle accident types. Continental is now developing an emergency brake assist, which detects an imminent collision with a vehicle ahead or with an obstacle, warns the rider and supports him during braking
ADAS WILL SERVE AS CATALYST FOR IMPROVED VEHICLE SAFETY
The automotive industry across the globe is increasingly focussing on safety.
