Video has always been an important medium in the entertainment space, and with the advent of the Internet, its importance has grown manifold.
This is the reason why you'll find YouTube video series thriving while age-old television soaps suffering a dip in their TRPs. Accessibility and retain ability make digital video content a hugely popular and widespread medium today, and sport - which is the most consumed commodity in today's entertainment world - is riding the wave to the fullest.
Video is already playing a big role in redefining the whole fan experience, especially when one's on the move or when there is no access to television. From initially listening to radio commentary or being able to check scores on a website to now actually watching the action LIVE on your phone or computer -things have really evolved.
Technology has played a key role in making video the next big thing by delivering content from the stadium to fans, who could be sitting anywhere to consume it. It's this accessibility of content that has enhanced the sports fan's experience, and its importance isn't lost on leagues and broadcasters.
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Video: Redefining The Way We Consume Sport
Video has always been an important medium in the entertainment space, and with the advent of the Internet, its importance has grown manifold.
