Choosing The Right E-commerce Technology Platform

Headquartered in Mumbai, Iksula offers end-to-end, creative and cost-effective e-Commerce solutions to internet retailers and brands globally.

- Samarjeet Singh, Co-Founder & CEO, Iksula

 

Today, opening an online store is extremely easy, and it is one of the best options available for entrepreneurs when launching their startups. While it is easy to open an online store, choosing the right e-Commerce technology platform is challenging as the various options make it difficult to select the one that suits your needs the best.

As the e-Commerce market matures with advancement in technology and increasing competition between e-Commerce solution providers, customers today expect a lot from the websites they browse and shop on. Customers today are looking for more than just product information or an option to place orders on a website or mobile application; they are looking for a platform that facilitates seamless and healthy engagement with their favorite brands.

Along with an easy setup and abundant customization features, what you should also be looking for is mobile friendliness, social media integration, excellent user experience, search engine optimization, content marketing modules, and customer support. All of these together have become a fundamental need for an online store. Keeping these trends in mind, here are some of the top platforms that are likely to serve the requirements of modern e-Commerce businesses: