ENABLING COLLABORATION THROUGH ENTERPRISE COMMUNICATION TO MANAGE CHANGE

Maersk Global Services is one of the world’s largest container shipping companies offering Shipping & Cargo Services, Supply Chain Services, Freight Forwarding, and Digital Solutions.

- Ankur Seth, Director, Maersk Global Services

Every industry is going through fundamental change, some faster than the others. From the past we know almost 70 percent organizations don’t survive. So, what distinguishes the survivors from the also-ran? The answer is quite simple and something most leaders intuitively know, it's how well the leaders steer their teams through disruption while adapting to the market. It’s all about Communication. It’s not just external change though, even internally our workforce and their idea of a workplace is changing!

In fact, work is no longer a place but what you do. This change in mindset has been largely brought about by Enterprise Communication and associated technologies. As the composition of our workforce changes with multigenerational, even distributed workforce with differing needs, Enterprise communication provides the backbone for teams to work seamlessly together. We have been using a suite of products in Enterprise Communication to connect and work like VC, Skype, IMs for a while now. Yet have we evaluated if these will serve any organization in an industry going through disruption?

Before we go forward, let me clarify, this article is not intended as a critical think piece evaluating Enterprise communication architecture with desktop terminals, Voice, VoIP, CRM deep-dives. This piece puts the collaboration at the heart of Enterprise Communications.

So, how should a change leader evaluate their Enterprise Communication apparatus to enable collaboration? There are few key themes to keep in mind beyond just technology and the budget: