A Rs 70-crore game plan
Wood News|March - April 2020
Bengaluru-based luxury furniture manufacturer plans to open 55 new premium retail outlets across India
A Rs 70-crore game plan

Stanley Lifestyles, the maker of premium furniture and home décor products, in February announced its foray into complete luxury home interior solutions and personal accessories through Stanley Level Next, its new flagship premium lifestyle store launched in Bengaluru.

Over the next couple of years, the company plans to open five more Stanley Level Next new-gen retail outlets with an investment of Rs 20 crore and expand its omni-channel midsegment furniture outlets, ‘Sofas & More’, from seven to 50 stores with an investment of Rs 50 crore.

Preparing for a global foray and plans for an IPO by 2024, the company is targeting revenue of Rs 650 crore.

Present across 20 exclusive stores and 30 sales points in 10 Indian cities – among them Delhi, Mumbai, Gurugram, Hyderabad, Bengaluru, Chennai, Kolkata and Kochi – the Stanley group aims to achieve Rs 700 crore by 2025 from its current sales of Rs 360 crore.

Factory expansion

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