THE NEW NORMAL

HOW TRAVEL IS EVOLVING IN A MID-PANDEMIC WORLD

- GEMMA GREENWOOD

The Covid-19 pandemic will arguably change the way we travel for good. For now, most will only travel out of need, rather than choice or desire, and only if the means are available to do so. Health and wellbeing are the overriding priority as we all adapt to a new way of living and working.

With most countries around the world still in semi-lockdown at best, the travel industry has been forced to adapt rapidly.

In the Gulf, destinations have been quick to engage with would-be travellers, launching compelling marketing and social media campaigns, as well as virtual tours and digital tools to ensure they remain ‘front of mind’ and in touch with their audiences.

At the same time, the region’s airlines and airports have led the way in introducing pioneering health screening measures and hotel groups have rolled out stringent cleaning and social distancing programmes to ensure guests feel safe in their care.

Here, Business Traveller Middle East highlights some of the Gulf region’s most compelling mild pandemic traveller engagement campaigns, as well as the stringent safety and safety measures travellers can expect from airlines, airports, hotels and destinations going forward.

THE CAMPAIGNS

Dream of Dubai