Corporate culture reloaded

A new report by Amex GBT says the business travel sector will play a central role in new ways of working that will benefit employees

- RICHARD TAMS

If I asked you what critical functions drive company culture, most of you would perhaps mention leadership, an inspiring vision, recruitment of relevant and diverse talent and the promotion of inclusivity and equity.

Dare I say it, very few of you would include business travel, but the case for this thesis is exactly what American Express Global Business Travel (Amex GBT) laid out in its recent white paper entitled, 'Why business travel is the centre of the new company culture. Among the many bold claims in the paper, it states that far from being an irresponsible indulgence of yesteryear, the business travel sector is now "positioned to play a central role in enabling organizations' recovery and success". This will be music to the ears of travel suppliers and inspiring for travel buyers, but does this claim stand up to scrutiny in a world of increased focus on cost and sustainability?

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