Tried And Tested

Growth hacking is about constant forward movement

- Michael Walker

Michael Sugden, the CEO of British creative agency VCCP, recently called ‘growth hacking’ the single most annoying phrase in marketing today. But it is a phrase we’re going to hear more about in 2018 and beyond. Growth hacking is essentially a catch-all for data-driven marketing; the process of analysing, testing and retesting ideas in order to achieve the best results.

Successful growth hackers are not reinventing the wheel. They are merely sticklers for best practice – bringing together various departments to achieve a common goal and evaluating the bigger picture to develop a product that consumers actually want. Most companies apply some of the principles, but for it to be effective, you need to follow all the steps.

Plan for growth hacking