When More Is Less

Quantity does not equal quality when it comes to the data your business stores.

It’s been said that, in this new digital age, the world’s most valuable resource is data. This has led businesses to collect vast amounts of data in a bid to remain competitive. But is all this really useful?

Everyone has that drawer at home where they throw everything that doesn’t have a place – old USB cables, coins, batteries, random keys... Big data has become the digital shoebox equivalent to that drawer. This means we are now data-rich, but information-poor. Across the world, businesses are drowning in data as it continues to grow at a rapid and unprecedented pace.

The beginning of the Big Data era saw a competition erupt in the marketplace due to the misconception that having more data must result in better decisions. However, it’s not the data itself that results in good business decisions, but the information gleaned from it.

Data versus information