AFRICAN at heart
Fairlady|September/October 2021
Two local fashion and accessory brands have found inspiration in the place we call home – they’re all about Africa.
CAROLINE PETERSEN
AFRICAN at heart

ONEOFEACH

Pauline & Tamburai Chirume

START-UP COSTS: ‘We started with only R1500. We used leather offcuts to create our first 10 bags and sold them on Facebook. We had only enough leather to make one of each bag, hence our name, ONEOFEACH [One of Each].’

TURNOVER: ‘We are now a full-time team of five black women, and we have mentored more than 94 women.’

Originally from Zimbabwe, mother and daughter Pauline and TamburaiChirume use their design and business skills to create luxury accessories,homeware and apparel in an authentically African and sustainable way. Tamburai tells us how.

What did you two do before you started ONEOFEACH?

When we lived in Zimbabwe, my mom had a successful business manufacturing and supplying fashion items to big retailers. She’s a true self-taught visual artist and a fashion designer – she can create almost anything with her hands! We moved to South Africa around 1994, when my dad started the first black-owned travel agency in Cape Town. I went to Wits University; I started law, then did a bit of media studies… but I didn’t finish my degree. I just didn’t want to be in an academic institution after a very traumatic racist high-school experience. I ended up working in a bank for about eight years while my mom was making matric dance dresses.

When did you decide to team up?

Esta historia es de la edición September/October 2021 de Fairlady.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición September/October 2021 de Fairlady.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE FAIRLADYVer todo
'DESIRE IS NOT WHAT MATTERS'
Fairlady

'DESIRE IS NOT WHAT MATTERS'

Emily Nagoski wrote the book on women and desire - literally. And then her own sex life dried up. Here's what a prolonged sex drought (and a load of research) taught her about maintaining intimacy in a long-term relationship.

time-read
9 minutos  |
July/August 2024
'We have to tell HARD STORIES'
Fairlady

'We have to tell HARD STORIES'

Theatre director and playwright Yaël Farber is spending time in South Africa after her critically acclaimed run of King Lear at the Almeida Theatre in London. We chatted to her about the importance of the pursuit of truth.

time-read
6 minutos  |
July/August 2024
THE WHY, THE WHICH & the wardrobe
Fairlady

THE WHY, THE WHICH & the wardrobe

We really got into it this month! Read on for more on the allure of a loosey-goosey jumpsuit, vintage-hunting and jingle-jangling jewellery, the best places to find quality African design and short-girl styling tips.

time-read
10+ minutos  |
July/August 2024
LIFT your GAME
Fairlady

LIFT your GAME

Thought weightlifting was just for bodybuilders and powerlifters? Not so. In fact, 'lifting heavy shit' may be the secret to longevity, hormone regulation and mood for women through perimenopause and beyond.

time-read
8 minutos  |
July/August 2024
TREATMENT PLAN ON YOUR MARKS
Fairlady

TREATMENT PLAN ON YOUR MARKS

Armed with a six-month programme from Dr Nerina Wilkinson + Associates, Jennifer Morin set about tackling her sun damage and melasma.

time-read
8 minutos  |
July/August 2024
PLAYING YOUR CARDS RIGHT
Fairlady

PLAYING YOUR CARDS RIGHT

Here's how to get the most out of loyalty cards.

time-read
5 minutos  |
July/August 2024
BIG SKY Country
Fairlady

BIG SKY Country

Namibia. Twelve friends, five vehicles, 4000 km, thirteen days. Eight punctures, one angle grinder. One martial eagle, one full moon, one ghost town. Plenty of top-quality braais, maybe not quite enough oysters... and the best time ever.

time-read
9 minutos  |
July/August 2024
IS YOUR HOME MAKING YOU SICK?
Fairlady

IS YOUR HOME MAKING YOU SICK?

Leaks, damp and poor ventilation in old or poorly built new homes are being fingered for a growing health concern: mould.

time-read
7 minutos  |
July/August 2024
HOW TO REALLY GET TO KNOW SOMEONE
Fairlady

HOW TO REALLY GET TO KNOW SOMEONE

The Korean word 'nunchi' describes 'the ability to be sensitive to other people's moods and thoughts'. It's an underrated skill that we seem to have lost.

time-read
9 minutos  |
July/August 2024
How to write a memoir
Fairlady

How to write a memoir

Whether you want to share your experiences and insights with the world, leave a legacy or track pivotal experiences for yourself, writing your memoir can be a grand and worthwhile adventure. Here's some advice on how and where to begin.

time-read
7 minutos  |
July/August 2024