Beauty Without Cruelty
HAIR|August 2017

Increased awareness about animal testing means that consumers now have an ethical choice to make about which brands they choose...

Ranjan Mukerjee
Beauty Without Cruelty

Thanks to the callousness of profit-driven corporations in the modern economy, there is no industry left that does not have skeletons in its closet. While industries do their best to keep their dark secrets hidden, sometimes there is no escape. For the beauty and cosmetics industry, animal testing has long been a great source of shame. However, things are now changing, and for the good.

An unsettling history

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