The Sweet Smell Of Well-being

The latest beauty mantra is all about wellness. APARRNA GUPTA reports how, from anti-ageing, the focus has shifted to the beauty inside out.

- Aparna Gupta

Just recently Schwarzkopf, the leading German haircare brand, launched a new range, Oil-Ultime. The hair rituals that have been created around these oils ensure a spa-like aromatherapy experience. Enriched with some of the most sought after oils of modern aromatherapy, from lavender to rose, the products are aimed to improve our emotional wellbeing while leaving the hair soft and full of shine. Another leader in luxury hair care, Kérastase, came out with Aura Botanica, a line to cater to the new demand for green and clean beauty. The formulations contain 96 per cent natural-origin ingredients, including responsibly sourced Samoan coconut oil and Moroccan argan oils to nourish the hair fibre. But that’s not all. The most distinct feature is the refreshing aromatic trail that lingers on to the tresses thanks to the generous presence of sweet orange essential oil.

THE ‘WELLTHY’ MINDSET

Holistic beauty is not a term now that’s only a prerogative of luxury spas and wellness retreats. Wellness, which was a high-end luxury, is now percolating into mass consciousness. Self-care, brand transparency and blurring lines between beauty and wellness are the latest trends. Attribute this development to our constant engagement with social media and increasing awareness.