Fitness Inspires My Creativity

We talk to pop star Fleur East, 30, about the healthy passions in her life and her new gym in a box

- Joanna Ebsworth

Some women can never have too many strings to their bow, and Fleur East is definitely one of them.

If the former X-Factor star wasn’t busy enough working on her new music due out this October, the singer, songwriter, dancer, rapper, fashion designer, model and charity ambassador is now adding personal trainer and fitness entrepreneur to her list of many talents, with the launch of her new W8 gym (from £99; w8gym.com) – a nifty and ingenious ‘gym in a box’ concept – set to take on the workout world. Not to do things by halves, Fleur is posting instructional and inspirational workout videos daily to social media and the W8 gym website to spread the word and, when we spoke to her, she was soon to headline September’s Fitliving UK festival (fitlivinguk.com) on Bournemouth Beach. But ask her if she sees her future career in fitness, and you soon discover she refuses to be pinned down. ‘Music will always be at the centre of everything I do, but fitness inspires my creativity and goes hand-in-hand with my music,’ she explains. ‘Everything I do is an extension of me and my passions. I’ve never pigeon-holed myself into one thing, as there are so many things I want to do.’

Addicted to fitness