Alexia Tsapepas - Founder Of Royal Ego
Women's Health & Fitness|September 2017

After years of struggling to find a suitable career path and positive level of self-esteem, animal lover Alexia Tsapepas finally found her true passion in the beauty industry. Last year, she created a line of cruelty-free false lashes with the vision of helping other women to feel good about themselves – in more ways than one. She chatted to WH&F about her path to better health and establishing her own business.

Alexia Tsapepas - Founder Of Royal Ego

Royal Ego was founded at the beginning of 2016 after years of exploring career possibilities, with no real idea of what I wanted to do. I was also missing an inner belief that I could succeed.

Growing up, I had confidence and self-esteem issues that affected all areas of my life, including my weight, career and relationships – particularly the relationship I had with myself. It was a catch 22 situation: the less connected I was with myself, the less clarity I had about what I wanted to do in life. It took years to understand the importance self-belief plays in success and progress.

A make-up artist once applied lashes to my eyes and I loved how much it opened up my face! At the time, I was reluctant to apply false lashes myself because I didn’t know how to use the glue. I also thought most of them were heavy and uncomfortable, until one day I forced myself to apply them. I hate wearing mascara and then removing it, but I love the way different styles of lashes change the look of my make-up, eyes and face.

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