Q: What is the approach behind the launch of the new range of tyres and how did the project come into being?
A: The first link is how its aligned with the initiatives taken by the Indian government. The priority is safety and then comes rolling resistance, wet grip and noise as the other focus areas. There is quite the action in the industry with the fifth generation Internet (5G) being rolled out, and sustainability at the centre of it all. Continental, as a brand, is very much aligned with the movement and these products are following suit.
Q: How are the tyres expected to standout?
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