A FUSION OF TRADITION AND MODERNITY
Business Of Fashion|August 2023
Known for his contemporary and innovative designs rooted in traditional Indian craftsmanship, Bikaner-born Punit Balana's creations often reflect the rich cultural heritage of his home state, Rajasthan. Today, his eponymous label is a name to be reckoned with in the fashion industry.
Karan Nangia
A FUSION OF TRADITION AND MODERNITY

With wider acceptance, increased disposable income, more women joining the workforce, the transformation of traditional clothing to modern design, the Indian ethnic wear market has grown, and as a result has spawned several brands and designers over the past few years. Among the fleet of fashion designers is Bikanerborn Punit Balana who started his fashion journey almost 22 years ago. Known for his contemporary and innovative designs rooted in traditional Indian craftsmanship, his creations often reflect the rich cultural heritage of his home state, Rajasthan.

The beginning

The arts graduate showed no interest in his father's plaster of paris business, and always thought of textile and fashion. "I started working in 2001 and moved to Jaipur in 2007. I used to be fascinated by any sort of fashion trend, even movies, and always wanted to create something new and have done block printing all my life. I am a fashion freak and the city of Jaipur and its craftsmanship inspire me immensely," says Balana.

He launched the eponymous brand in 2015, and the same year its first 1,200 sq ft store was opened at Jaipur's Civil Lines with the collection called Shahi Darpan. The second 1,250 sq ft store was launched in 2019 at Mumbai's Kala Ghoda with another collection, Ravari, which is still, he says, one of my most successful collections. He has showcased his collections at prestigious fashion events and platforms in India, including Lakme Fashion Week and India Couture Week and has a strong connection with Bollywood.

Rise in fashion industry

Esta historia es de la edición August 2023 de Business Of Fashion.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición August 2023 de Business Of Fashion.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BUSINESS OF FASHIONVer todo
Being Human launches 100th India store in Jaipur
Business Of Fashion

Being Human launches 100th India store in Jaipur

Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.

time-read
1 min  |
June 2024
Reliance Retail opens 73rd Avantra by Trends store in India
Business Of Fashion

Reliance Retail opens 73rd Avantra by Trends store in India

Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.

time-read
1 min  |
June 2024
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Business Of Fashion

Cosset Clothing celebrates 3 years with Desk to Dusk collection

Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.

time-read
1 min  |
June 2024
Blackberrys launches TechPro collection 2024
Business Of Fashion

Blackberrys launches TechPro collection 2024

Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.

time-read
1 min  |
June 2024
The Kaftan Company launches men's lounge wear collection
Business Of Fashion

The Kaftan Company launches men's lounge wear collection

The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.

time-read
1 min  |
June 2024
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
Business Of Fashion

MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment

There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...

time-read
4 minutos  |
June 2024
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Business Of Fashion

SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK

Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...

time-read
2 minutos  |
June 2024
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Business Of Fashion

UNI STYLE IMAGE: Championing Circular Fashion and Sustainability

Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...

time-read
3 minutos  |
June 2024
RAYMOND 'MADE TO MEASURE'
Business Of Fashion

RAYMOND 'MADE TO MEASURE'

Bridging Bespoke Luxury with Ready-to-Wear Convenience

time-read
4 minutos  |
June 2024
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
Business Of Fashion

SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion

An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...

time-read
6 minutos  |
June 2024