BAGATT: Not just a shoe, but a statement - Sandip Kanti Baksi, Astor Muller India's COO - Retail

Astor Mueller, one of the Europe's leading shoemaking companies, entered the Indian market with bugatti. Today, it has a strong retail footprint in India. The shoemaker, which also holds the exclusive license for Daniel Hechter shoes, has recently launched another brand, BAGATT with eye on women. Images Business of Fashion's N Bobo Meitei interacted with Sandip Kanti Baksi, AstorMuller India's COO Retail, to understand what this means for the shoemaker, and many more.

Astor Mueller already has a well established brand, Bugatti and it's doing well. What prompted the company to launch a new brand?

AstorMueller operate with multiple brands including Bugatti and Daniel Hechter which have redefined the fashion footwear space on the continent over the past couple of decades. BAGATT, however, is special. With BAGATT, we, for the first-time, are foraying into building a brand of our own that will 'Set the Trend' in the premium footwear category. We have converged our generations of shoemaking expertise, deep production know-how, design and tech development into crafting every detail of a BAGATT shoe, stitch by stitch, and layer by layer.

How would you describe Bagatt, in terms of designs, materials, and how do you differentiate it from those Astor Mueller-owned brands?

Designed as an expression of modern Italian flair, each pair of BAGATT is a fusion of hi fashion, exceptional materials, and the fine art of shoemaking. BAGATT helps us stand out through our design ethos and the result is a collection which is both an expression and extension of our customer's personality. BAGATT is not just a shoe, but a statement!

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