In the rapidly evolving world of fashion, The Indian Garage Co (TIGC) has emerged as a trailblazer in men's casualwear fashion, setting new benchmarks for the industry. Founded in 2012 by Anant Tanted, TIGC was born from a vision to make fashion accessible to everyone. As technology reshaped the retail landscape, TIGC embraced the direct-to-consumer (D2C) model, aiming to democratise fashion.
Since then, TIGC has grown into a Rs 400 crore company with plans to achieve Rs 1000 crore revenue in the next 3 to 5 years. The brand has also recently expanded its categories into womenswear and plus-sized men's fashion with two new brands under its umbrella. The D2C brand is also aiming to expand its offline presence with new store openings especially in tier II & III Bharat.
In a freewheeling chat with IMAGES Business of Fashion's Kajal Ahuja, Alka Dembla, Head of Retail, The Indian Garage Co, talks about the distinguished brand's expansion plans and its trajectory of growth and innovation in the fast fashion landscape.
Here are the edited excerpts from the chat...
Tell us about your brand, its core values and mission.
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