ON APRIL 1, 2019, when Mohit Malhotra got the corner office at Dabur India’s headquarters in Ghaziabad, Uttar Pradesh, the company’s top line had been flat for three years, and the new CEO would soon have to sign off on lacklustre numbers for the year that just closed. Malhotra, a Dabur insider brought in from the international business in 2018 to head the India business and then given the helm, got growth going again. Sales rose by 10 per cent in his first year, and the Covid-19 pandemic that hit an unsuspecting world in 2020 powered the growth of anything that claimed to boost immunity. Dabur grew in FY21 and FY22.
But Dabur’s revenue growth has been inconsistent over the past decade. And Malhotra and Dabur’s promoters, the Burmans, are banking on a strategy to ensure sustainable growth. No ups and downs, please.
Look at the ride. Since FY14, Dabur, whose roots are in the 19th century, has grown its top line at a CAGR of 5.5 per cent—from ₹7,094 crore in FY14 to ₹11,530 crore in FY23. Its peers, such as Britannia Industries and Nestlé India, performed significantly better during this period. Britannia grew its sales at a CAGR of 11.3 per cent, from ₹6,232 crore in FY14 to ₹16,300 crore in FY23. Nestlé India, despite the life-threatening crisis at its flagship Maggi noodles in 2015, showed a 7 per cent CAGR in top line growth to ₹16,897 crore in calendar year 2022. The company follows a January-December financial year. Diversified fast-moving consumer goods (FMCG) players such as ITC and Hindustan Unilever Ltd (HUL) scored big on growth. And peer Marico saw top-line growth of 8.5 per cent— from ₹4,687 crore in FY14 to ₹9,764 in FY23.
Esta historia es de la edición February 04, 2024 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 04, 2024 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
