The global online gaming market, valued at approximately $159 billion in 2020, is projected to reach $292 billion by 2028, growing at a CAGR of 8.8% (Source: Allied Market Research). Within this sector, mobile gaming is anticipated to expand from $100 billion in 2021 to over $160 billion by 2025, fuelled by increasing smartphone penetration and innovative gaming experiences (Source: Newzoo).
Dr. Tridib Mukherjee, the Chief Data Science & AI Officer at Games24x7, joins Minu Sirsalewala, Executive Editor, Dataquest to explore how AI is revolutionizing the industry. With AI-driven personalization boosting user engagement by up to 30% and responsible gaming measures reducing problem gambling rates by 20%, Dr. Mukherjee provides insights into how Games24x7 leverages these technologies to enhance player experiences and ensure a safe gaming environment. In this exclusive interview, he discusses the company’s cutting-edge AI innovations, the challenges and opportunities of leading AI initiatives, and the future of AI in shaping the online gaming landscape.
How is games24x7 leveraging ai to enhance its product offerings and personalize user experiences? Can you share specific examples of ai-driven innovations that have significantly impacted user engagement?
At Games24x7, our scientific and data-led approach towards business is our biggest differentiator. At heart, we are a technology company fuelled by a passion for gaming. It is this blend of passion and our scientific approach of running a business – which has constantly inspired us to innovate, bringing the timeless appeal of the most loved classic games to technology-enabled digital formats. And while we have grown over the years, our operating ethos – ‘Science of Gaming’, has stayed constant.
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