Kat Eckles wasn't always a healthy food enthusiast. But after having her first child, she became more conscious about her diet. "It was the first time in my life that I really thought about being as healthy as possible, so I could be with my family as long as possible," Eckles recalls. She started exploring "superfoods"-foods believed to be densely packed with nutrients-but thought they were all gross. When she blended them (and a few extras) into a smoothie, however, they became delicious.
Eckles saw an opportunity. So in 2015, with no prior business experience, she and her husband relocated from New York to North Carolina to open their own juice store. Since then, their brand Clean Juice has grown into a franchise with over 125 locations-just as juicing became popular nationwide. Clean Juice remains set apart from the crowd, though: It is the only USDA-certified organic juice and food franchise, ever. Here, she talks about how they've worked to be accessible while standing out.
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Esta historia es de la edición Startups - Spring 2023 de Entrepreneur US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
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