Expanded market brings avocado season success

The South African avocado industry is making headway in India after gaining market access earlier this year. Supported by the World Avocado Organization (WAO), consumers and food businesses in India are being educated about the health benefits of regular avocado consumption and how best to use this fruit in Indian cuisine.

- Lindi Botha

While the campaign promotes avocados in general, much of the available produce in India originates in South Africa. Derek Donkin, CEO of the South African Avocado Growers’ Association, noted the importance of having multiple markets for South African avocados. “Historically, South Africa’s avocado exports have been largely focused on the EU and the UK, and these destinations account for 95% of its exports. However, with production increasing, the recent access to India offers promising new avenues for growth, with consumers getting a wider choic