Starting a small-farm vegetable project: Part 7

It is one thing to have a good product, but we need to bring its outstanding features to the attention of the purchaser, writes Bill Kerr.

- Bill Kerr

One advantage of a small farm is that one can form a more personalised form of marketing, resulting in a sought-after product for which customers will usually be prepared to pay more.

Stores like to purchase products at the lowest price so as to increase their margin. Market prices fluctuate according to supply and demand, and the trend is to keep the selling price high for as long as possible after the market price drops.

We need to determine a price that is in the ballpark and allows us to make a profit. By this means, the outlet can keep the selling price the same all along, so the customer knows what to expect.