The use is so massive that people demand jam on their cake and ice cream. Jam has a very delicious background.
Being prepared from fruits makes jam a more reliable food for good health. Jam is a coagulate substance, which is also used as garnishing item.
When the Greeks first prepared jams many centuries ago, little did they know that this spread would one day become an inseparable part of daily breakfast for people around the world. The sweet taste and the blast of fruity flavours that the use of this spread in a slice of bread or a doughnut or in a sandwich brings to the mouth can delight the young and the old alike.
The Market
Jams and sweet spreads dominate the India spreads market due to increasing demand for organic and healthy products. The search for convenience food, especially in urban areas, has increased the usage of spreads like jams, jellies, marmalades and preserves manifold. Other noteworthy market drivers include increasing health consciousness, stressful and hectic lifestyles of working class population, lack of time to cook traditional meals at home coupled with increasing demand for packaged food, the findings showed.
The research showed that the northern and western regions of the country cumulatively account for a majority share in India's spreads market on account of increasing awareness for healthy breakfast, rising consumer spending on ready-to-eat food items, and presence of comparatively higher number of tier-1 and tier-ll cities, which are the major demand generators for spreads in India.
Furthermore, growth in the organised retail and e-commerce has also improved the visibility and availability of these products in the market over the last few years, thereby, increasing the overall awareness about these products among consumers.
Esta historia es de la edición June - July 2022 de Food & Beverage Business Review.
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Esta historia es de la edición June - July 2022 de Food & Beverage Business Review.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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