One of the major types of health drinks in India is the malt-based milk drinks. Health food drinks (HFD) in India are primarily malt-based milk drinks that act as taste enhancer along with nutrition fortification of milk. Earlier known as malted food drinks (MFD), the category was introduced in India in 1950s through launch of Horlicks and started strengthening its position in 1960s with the successful launch of Operation Flood.
Besides the malt-based drinks, supplement nutrition drinks is another important category of health drinks.. Today, India's health drinks market is a matured one, with different health drinks catering to different age groups. There are certain products which are specially formulated with nutrients that are known to facilitate cognitive development. It claims to provide the right boost for children's brain, so that they can continue to satiate their curiosity and thirst for learning.
After the pandemic the consumption of immunity boosting food and beverages has been an added focus in our lifestyle. People are now not only adhering to hygiene norms in more numbers but are becoming much more health conscious in their eating habits.
Role of Foodservice industry
In institutional terms, the health drink giants can also tap food service industry more creatively by coming up with newage and high-end health drinks (such as protein shakes with organic ingredients, etc.), which could cater to the guests at the fine dining and casual dining restaurants across the country. They can be lapped up by a segment of the health conscious crowd visiting the restaurants, whose numbers are not that negligible, and are likely to increase in the years to come.
Esta historia es de la edición December 2022 - January 2023 de Food & Beverage Business Review.
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Esta historia es de la edición December 2022 - January 2023 de Food & Beverage Business Review.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
Combating Protein Deficiency
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
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Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.
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