BEAUTY FROM BOTH SIDES

Hind Sebti, Cofounder and Chief Growth Officer of Waldencast, is both leading a Nasdaq-listed company and developing her own beauty startups. While pursuing her own life-long love of the industry, she’s now focused on mentoring others

- NANCY BAHMAD

While many female founders of beauty brands are well-versed in the challenges and rewards of becoming entrepreneurs in an industry they love, few are also able to view the journey from the perspective of an investor and head of a listed company. This cannot be said of Hind Sebti, Moroccan Cofounder and Chief Growth Officer of Waldencast, a Nasdaq-listed holding company that aims to build a global best-inclass beauty and wellness operating platform by developing, acquiring, accelerating, and scaling conscious, high-growth, purpose-driven brands. “Understanding the problem, envisioning different solutions, and executing flawlessly are key elements of achieving success in the beauty industry. It’s not just about having a great idea; it’s about bringing that idea to life,” says Sebti. Having been established in 2019, with offices in New York and London, Waldencast had a market cap of over $1 billion as of June 16, 2023.

whind, one of Waldencast’s brands, was also established by Sebti in the U.K. in 2021, creating skincare products that marry highly-effective science-led formulas with natural ingredients and sensorial textures inspired by Sebti’s Moroccan Heritage. In 2023, the brand launched a new line of fragrances featuring six distinct scents, each crafted to suit a wide range of tastes and moods. One of these fragrances, Rose Saffron, which captures the essence of Moroccan rose, hot Kashmiri saffron, and the invigorating aroma of freshly-milled coffee using fragrance oils, has already become a sensation among celebrities like Halima Aden and Olivia Palermo.