"The Ambanis specified a preference for eco-friendly accommodation!"

Bhavik Sheth, COO of Evoke Experiences, shares what went behind creating the most luxurious and eclectic tents in the grandest pre-wed festivities of the year...

- VINODINI RAO

The Ambanis organised a lavish pre-wedding ceremony in Jamnagar for their youngest son, Anant, who is all set to get married to Radhika Merchant, daughter of industrialist Viren Merchant, in July. The three-day event spelled opulence and royalty to the hilt.

With Indian badminton star Saina Nehwal sharing videos of the splendid glamping-like tent accommodations, the world got a peek into the eclectic stay arrangements for the attendees from across the globe...

Decorated lavishly to match the royal vibes of the wedding, the luxurious tents, undoubtedly, took centre stage at the wedding. Hotelier India spoke to Bhavik Sheth, COO of Evoke Experiences, the company instrumental in orchestrating the setup, on their role in the grandest pre-wed festivities of the year...

Tell us about how and when Evoke Experiences was born? And what is the USP of your brand?

Evoke Experiences is a hospitality-centric brand of Lallooji & Sons that specializes in the creation of temporary tent cities that provide luxurious and immersive experiences across various tourism genres including cultural, rural, spiritual, heritage, patriotic, wildlife, eco-friendly, and adventure tourism.