'Achieving ₹100 crore a month revenue gave us wings to soar higher'

V Muhammad Ali, CEO Forum Malls, Prestige Group, speaks about Forum South Bengaluru entering the Big Billion Club and upcoming projects under Forum 2.0

- Sandeep Kumar

In the bustling landscape of Bengaluru, Prestige Group stands tall as a pioneer in creating shopping and entertainment hubs. The journey began in 2004 with the iconic Forum Mall at Koramangala, a landmark destination that redefined the city's retail experience. Since its establishment, Forum as a brand has been synonymous with convenience and innovation, setting the benchmark for mall developments in the country. However, the ambitions extended beyond one success story and over the next 16 years, the Forum brand was extended across 11 malls in six cities.

V Muhammad Ali, Chief Executive Officer (CEO) of Forum Malls, Prestige Group compares the group's metamorphosis to that of a butterfly.

"Beginning as a caterpillar with the inception of the first mall, we have metamorphosed through various stages of development, emerging as a butterfly with the launch of new, innovative properties. This evolution signifies the advent of Malls 2.0, a new wave that we are currently riding with great enthusiasm and high spirits," he said.

Forum 2.0

The Group built malls, sold them, and is now rebuilding with renewed vigour and innovative concepts, blazing into its exciting second phase of mall development-Forum 2.0.

"Forum 2.0 was the vision that spurred the development and opening of Forum South Bengaluru in December 2022 to redefine urban retail experiences," recalled Ali.

Within a year of its grand opening, in December 2023, Forum South Bengaluru achieved a record gross turnover of 108 crore, a testament to its unparalleled popularity, success, and commitment.

"Achieving the milestone of 100 crore a month to become a part of the elite Big Billion Mall Club, within the inaugural year gave us wings to soar higher into Phase 2 of development. It also solidified our position as a premier shopping destination in Bengaluru," said Ali.