Fusion Forward
Images Retail|November 2024
Lakshita has combined innovation, customer care, and quality to grow in the competitive fushion wear market
Fusion Forward

Lakshita, known for its ethnic and fusion wear, has seen strong growth after the pandemic. The brand is gaining popularity by combining traditional Indian clothing with modern styles.

Lakshita was created to blend ethnic wear with contemporary fashion, offering a range of garments made from fabrics like velvet, suede, rayon, and chanderi. Known for its embroidery, prints, and sequins, the brand focuses on creating clothes that are both stylish and comfortable.

Lakshita's designs cater to a wide range of customers for both everyday wear and festive occasions.

Growth Phase

After the pandemic, Lakshita quickly recovered, thanks to its strong presence both online and in stores.

The brand plans to open 100 exclusive brand outlets (EBOs) by the end of financial year (FY) 2024-25, focusing on expanding into regions like Himachal Pradesh and Chandigarh.

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