Kapsons to Target the Tier II & III markets in North for Expansion in 2023 - Darpan Kapoor, Vice Chairman, Kapsons
Images Retail|January 2023
The brand aims to see more expansions in Tier II cities in the North, while increasing the square ft. area by 40% and retaining the growth rate of 25%. The idea is to disrupt the markets where the brand holds trust all the while garnering more exposure, especially amongst the youth.
Sandeep Kumar
Kapsons to Target the Tier II & III markets in North for Expansion in 2023 - Darpan Kapoor, Vice Chairman, Kapsons

Looking back, if you had to pen down your top 3 learnings from 2022, what would they be?

With Kapsons Group crossing its 33-year milestone, 2022 has been one of the most eventful years for the company. The company’s growth has been immaculate, and that’s one thing we’d like to keep constant, in 2023 as well.

The second thing I’ve observed is that growth cannot be made consistent without team building, and as they say, alone we can do so little; together we can do so much.” Third and most important is to strive for the success of your employees. The victories of the employees and the company does and must always move in the same direction.

What is the vision 2023 for your brand?

Entering the new year, my vision for the brand is to take it to the next level, be it in the terms of physical growth, digital reach, audience, or clientele. We plan to target the Tier II III market while increasing the square ft. area by 40% and retaining the growth rate of 25%.

Tell us about your expansion plans. Tier I or tier ii/iii cities, your preferred choice for expansion? Reasons. 

Esta historia es de la edición January 2023 de Images Retail.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición January 2023 de Images Retail.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE IMAGES RETAILVer todo
McDonald's The Maharaja Mac Of Transit Retail
Images Retail

McDonald's The Maharaja Mac Of Transit Retail

While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work

time-read
9 minutos  |
October 2024
Founders, Market are Key for D2C Investors
Images Retail

Founders, Market are Key for D2C Investors

Investors and brands across the retail landscape are the crucial factors considered when raising funds

time-read
3 minutos  |
October 2024
Powering Consumption Growth India's Home and Household Market Report
Images Retail

Powering Consumption Growth India's Home and Household Market Report

The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs

time-read
5 minutos  |
October 2024
Tech Infra Readiness Among Top Challenges in GenAI implementation
Images Retail

Tech Infra Readiness Among Top Challenges in GenAI implementation

Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.

time-read
1 min  |
October 2024
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
Images Retail

Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event

E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.

time-read
1 min  |
October 2024
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Images Retail

'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'

Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce

time-read
5 minutos  |
October 2024
Jumboking's Travel Retail Journey
Images Retail

Jumboking's Travel Retail Journey

About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy

time-read
1 min  |
October 2024
What's Driving the Success of Electronics on Q-commerce
Images Retail

What's Driving the Success of Electronics on Q-commerce

Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders

time-read
4 minutos  |
October 2024
Measuring the Influencer Effect
Images Retail

Measuring the Influencer Effect

Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?

time-read
3 minutos  |
October 2024
Mid-range Smartphone Users Lead in Premium Product Engagement
Images Retail

Mid-range Smartphone Users Lead in Premium Product Engagement

The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users

time-read
3 minutos  |
October 2024