OUR DIGITAL TRANSFORMATION IS NOT MERELY ABOUT INTEGRATING NEW TECHNOLOGIES; IT'S ABOUT REIMAGINING THE ENTIRE CUSTOMER JOURNEY. - SURYA SURI DIRECTOR, CNM CHUNMUN
The brand, which began as a small children's apparel store, has evolved into a dynamic and multifaceted enterprise under the visionary leadership of Sharad Suri. Over the years, Sharad, with the strategic support of his sons, Sagar and Surya Suri, has transformed Chunmun from a modest venture into a powerhouse within the fashion retail sector, setting new standards in customer experience, product diversity, and brand loyalty.
The USP
Initially, Chunmun focused exclusively on children's wear, but Sharad Suri's innovative approach led to significant expansion. The brand branched out into women's wear and soon after, into men's wear, accessories, and beyond. A key milestone in this evolution was the renovation and expansion of Chunmun's flagship store in Lajpat Nagar, Delhi. The store's transformation was pivotal in reinforcing Chunmun's position as a destination for fashion-forward, trend-conscious shoppers. Today, Chunmun operates 18 stores across North India, including five prominent locations in Delhi, covering a total of 300,000 sq.ft. of retail space.
Product Range
Chunmun offers a diverse range of trendy apparel, footwear, beauty products, home items, and fashion accessories through in-house, domestic, and international labels, catering to a wide audience. The brand reported 400 crores in revenue last year while maintaining a debt-free balance sheet, showcasing strategic management and a commitment to excellence that positions Chunmun as a leader in fashion retail.
Expansion Plans
Esta historia es de la edición September 2024 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 2024 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
McDonald's The Maharaja Mac Of Transit Retail
While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work
Founders, Market are Key for D2C Investors
Investors and brands across the retail landscape are the crucial factors considered when raising funds
Powering Consumption Growth India's Home and Household Market Report
The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs
Tech Infra Readiness Among Top Challenges in GenAI implementation
Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce
Jumboking's Travel Retail Journey
About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy
What's Driving the Success of Electronics on Q-commerce
Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders
Measuring the Influencer Effect
Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?
Mid-range Smartphone Users Lead in Premium Product Engagement
The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users