In June last year, Shoppers Stop outbid some of corporate India's heavyweights including Reliance Retail, Tata Group's Tata Cliq and Nykaa to snap up a 1,300 sq. ft. retail space at the Bengaluru airport. The Mumbai-based department store operator has been eyeing that particular space in the Terminal-2 of the airport to open a flagship store of its SS Beauty.
Now, Shoppers Stop is planning to roll out that store in mid-September, ahead of the crucial Diwali-led shopping season.
"It would be something absolutely stunning and different from what we have done so far," said Venu Nair, Managing Director of Shoppers Stop. "The whole look and feel of the beauty store would be absolutely different with very high ceilings, lighting, LEDs right at the entrance, fragrance finder, virtual mirrors and a lot of engagement tools within the store. And, of course, the best of the international brands will be present," Nair added.
Shoppers Stop has a couple of similar beauty flagship stores in the pipeline.
Growth Drivers
Aggressive bidding for the Bengaluru airport's location illustrates Shoppers Stop's new strategy to focus on the burgeoning beauty space as a future growth engine. The Mumbai-based company has also zeroed in on its clutch of private brands as the second pillar of future revenue generation.
Over the years, the country's oldest department store operator renewed its emphasis on its private brand by trimming the number of such labels by more than half to 11 own brands from 25. Currently, 21% of total apparel sales in Shoppers Stop come from the company's private brands.
Private Labels Push
The company which opened its doors way back in 1991 and played an important part in ushering in modern retailing in India has private brands including Kashish occasional wear, Indian fusion brand Haute Curry, menswear Fratini and casual label Life among others.
Esta historia es de la edición August 2023 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2023 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Retail Sector Records Strongest Hi Leasing in 5 years: CBRE
Leasing in Bengaluru, Chennai, and Delhi-NCR accounted for 59% share during Jan-June 2024.
Lulu Mall Bengaluru Welcomes 5 New Brands
Lulu Mall, Bengaluru, operated by the multinational developer Lulu Group, has expanded its portfolio by welcoming five new retail brands, the company wrote on social media.
Gujarat gets its First IMAX at Palladium Ahmedabad
Mumbai-based PVR Cinemas opened a new theatre at Palladium Ahmedabad, a social media post by a company official.
Budget 2024-2025: What's in it for Retail?
An overview of all the retail ecosystem-related measures in the Budget 2024-2025 revealed by Finance Minister Nirmala Sitharaman in her 7th budget speech.
Identity As a Service (IDAAS) Simplified
An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail.
6 Ways in Which D2C Brands are Redefining Physical Stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
What Innovation Means for Different Leaders
A look at how representatives of different retail categories define innovation and how they approach and implement it in their businesses.
Elevating Experience Through Omnichannel Retail Strategies
Here's how retailers are blending online and offline to offer seamless and personalised customer experience.
How to Improve Customer Engagement with Generative AI
Ways in which retail businesses can embrace generative AI to create hyper-personalised, seamless conversations to secure a lasting competitive edge in the marketplace.
'Customers Do Not See Shoppers Stop.com as Just Another e-commerce Site'
Sreekanth Chetlur, Chief e-commerce Officer, Shoppers Stop speaks about the three-decadeold physical-first department store chain's e-commerce journey, goals and strategies