Online shopping platform JioMart, is a pandemic baby. Reliance Retail Limited. (RRL), India's largest retailer by revenue, launched the platform in 2020 in more than 200 cities and towns, to help consumers meet their daily needs during the lockdown-when access to essentials was a struggle.
Since then, JioMart has come a long way in terms of offerings, convenience and reach. In February 2023, JioMart was present in 350 cities and towns of India through its app and website.
Today, it offers products from multiple categories, including groceries, fashion and lifestyle, consumer electronics, home and kitchen goods, general merchandise, handloom and handicrafts.
In addition to other sellers, brands from the Reliance stableTrends, Hamleys, and Urban Ladder are live on JioMart, which is seeing a sustained uptick in nongrocery category contribution. To offer a wide variety, the platform collaborates with a variety of sellers including Kirana stores, known as the JioMart Smart Kirana partners. RRL claims that collaborating with JioMart results in a 25 percent increase in the average annual income of its Kirana partners. With over 25,000 artisans, weavers, and micro-entrepreneurs on its seller network, the platform seeks to provide support to modernise their processes, improve productivity, and help them grow their businesses.
The company continues to add partners and reported a quarter-on-quarter expansion of 56 percent in its seller base in the fourth quarter of financial year (FY) 2023.
In 2022, the platform integrated with the social messaging app, WhatsApp to offer convenience to its customers-RRL reported a 9X growth of JioMart customers on WhatsApp since its integration.
JioMart is an important part of Reliance's digital commerce and new commerce business, which contributed 18 percent to the company's total sales in the first quarter of FY 2023-2024.
Esta historia es de la edición November 2023 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November 2023 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going