Mohit Jain, Brand Head, Floret Lingerie when highlighting what the women should check in terms of bra straps mentions, "Women need to be sure of their body type and the kind of bra that suits their body type, As well as the end use for the bra. We usually use high quality straps that are extra buff, this gives additional comfort and rarely ever leaves any kind of impression on the skin. Women should also always ensure they are wearing the right cup size. The cup size of the bra is directly related to the straps. Sometimes when our straps keep falling off despite them being snug, it's usually because they are wearing the wrong size".
Designing the right fit
"Our selection for a design completely depends on who the end user is, obviously. If it is a hip trendy user the bra is designed for, we would go for the latest trends, strappy and fun, or luxurious. If it's a bra specifically designed for daily long time wear, or for plus size women, we would ideally go for wider straps as they put less pressure on the shoulders and neck," Mohit adds.
A spokesperson at enamorfurther broke down the idea of straps for us and went on to mention the types available. "Shoulder straps can be differentiated accordingly to their width, orientation, or design. Bra straps come in either thin width or thick width. amanté offers styles with varied bra strap options and they are fabricated with the softest brushed elastics so they feel comfortable on the skin.
Bra straps can be also as below:
Esta historia es de la edición July 2022 de Lace n Lingerie.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición July 2022 de Lace n Lingerie.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Guide To Buying The Best Sports Bra!
It's awful to have to suffer through a workout just because you're wearing an improper sports bra. Having a good sports bra can help improve your running performance.
Bhumi Pednekar and Nykd collaborate on a lingerie line
Until now, lingerie has been broadly an off limits discussion, with one's family or peers. It has been a taboo subject in India. Infact the clotheslines also don't display lingerie on the balconies.
DOLLAR ropes in Yami Gautam as the face of Dollar Missy
Dollar Industries, one of the leading hosiery brands in India, has signed actress, Ms Yami Gautam as the Brand Ambassador for Dollar Missy, the premium and fashionable female wear brand which offers legwear, and basic inner wears.
Hailey Bieber a stunner in Lacy Lingerie Photoshoot
Hailey Bieber appeared in a VS ad recently in a lacy thong and bra set that created quite a flutter in Social Media.
Star footballer Cristiano Ronaldo's girlfriend sleeps in 'beautiful lingerie' to keep their relationship intact
Cristiano Ronaldo's girlfriend recently made a statement saying that she sleeps in 'beautiful lingerie' to keep the fire burning in their relationship.
Kim Kardashian sizzles in a silver and black swimsuit
Model, businesswoman, and media personality, the stunning Kim Kardashian stunned fans with her sensational bikini pictures while holidaying in Tahiti.
What Jeans Lovers Look for in Their innerwear
With a penchant for defining dressing styles, executing exciting new product launches and a zest for creating fashion for young India, Spykar is known for its well complimented products. These come with surprising fashion staples that add a hint of play, as a key signature element of the brand. Truly a brand for young and growing Indian consuming class.
THE HISTORY AND EVOLUTION OF BRA STRAPS
Shoulder straps are the unglorified/unsung heroes of the bra. They have always been an integral part of the design, quietly providing secondary support, an expert at enamormentions. The origin of bra straps starts with the shift from corsets to brassieres. The early designs of bras were nonpadded, wire-free styles that required shoulder straps to hold the fabric on top. Even as brassieres evolved over time to bras to padded and sports bra, shoulder straps continue to be an integral part of a bra design. While straps play a role in providing additional support, their primary importance lies in guiding and ensuring the positioning of the bra is intact for a more comfortable fit.
Mind-set is what separates the Best from the Rest
Triumph International (India), one of the world's leading manufacturers of lingerie unveiled its 2022 collection for brand 'Triumph', its sportswear brand 'Triaction' along with their sister brand 'sloggi' - the world's most comfortable innerwear brand, at the 12th Annual Triumph Fashion Show recently in Goa
Customer engagement for D2C labels witness a transformation due to WebEngage
Marketers can now store user data, provide actionable insights, and manoeuvre omnichannel campaigns by using their influence and insights from users to offer a state-of-the-art end-user experience. This single suite for marketers is a leading full-stack Retention OS WebEngage that helps brands leverage on the customer base through its users' lifecycle through web messages.