Q. What led to the genesis of HoneyMan? What type of product range do you offer?
A. The inspiration behind starting the ‘HONEYMAN’ brand can be traced back to the visionary journey of the Late Sardar Jagjit Singh Kapoor. In 1980, Sardar Jagjit Singh Kapoor, from Doraha, Punjab embarked on a dream to establish his own honey business. Over the years, his dedication and hard work led to remarkable achievements in the honey industry. The ‘HONEYMAN’ brand is the brainchild of the third generation of the Kapoor family.
Q. What made you venture into franchising? What kind of business opportunity do you aim to offer to the franchisees?
A. For our brand, venturing into franchising was a strategic decision aligned with Honeyman’s vision to expand its brand’s presence and accessibility across diverse locations. The franchise model presents an enticing business opportunity for potential franchisees, offering a proven and established concept in the burgeoning markets of premium food and beverage, as well as beauty and personal care segments.
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Esta historia es de la edición January 2024 - February 2024 de The Franchising World.
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HOW DAVID BEATS OUT GOLIATH
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