DEFINING CINEMATIC EXCELLENCE - COOKE OPTICS
Digital Studio|December 2023
Cooke Optics, a trailblazer in cinematography lens design and manufacturing since its establishment in 1893, holds a storied legacy in shaping cinematic visuals. The company’s pioneering “Cooke Look,” celebrated for over a century, has left an indelible mark on motion picture imagery. Operating from its base in Thurmaston, Leicester, United Kingdom, Cooke Optics remains a driving force, redefining lens technology with a focus on sharpness, subtlety, and smoothness.
DEFINING CINEMATIC EXCELLENCE - COOKE OPTICS

Cooke Optics’ innovation journey began with the inception of the Cooke triplet lens in the 1890s, a stepping stone that paved the way for iconic products like the Cooke S4s and original Panchro lenses. Through the fusion of tradition and cutting-edge technology, the company continuously pushes the boundaries of filmmaking. Their commitment to preserving their legacy while embracing the future serves as a testament to their enduring influence in the world of cinema.

In the interview, Carey Duffy, Director of Product Experiences at Cooke Optics, the collaborative innovation between Cooke and EZtrack is explored, unveiling a seamlessly integrated system that merges diverse data sources for real-time use in cinematography. This pioneering method allows near-real-time visualization of post-VFX shots during filming, blurring the distinction between production and postproduction. The integration encompasses camera movement tracking, lens mapping, and data aggregation, reshaping on-set practices and facilitating enhanced visual feedback for directors. Highlighting their debut film “Comandante,” which harnessed this technology, the interview underscores the transformative impact on workflows and the potential expansion of anamorphic lens utilization in VFX-intensive projects. The optimistic industry response underscores the potential of this partnership to shape the future of filmmaking.

What are the key features of the seamlessly integrated system developed by Cooke and EZtrack? 

I’ll paraphrase Kevin Tod Haug, the VFX designer for “Comandante” on how the system was used:

Esta historia es de la edición December 2023 de Digital Studio.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición December 2023 de Digital Studio.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE DIGITAL STUDIOVer todo
LPX500 HYBRID IP/SDI WAVEFORM MONITOR: A NEXT-GENERATION SOLUTION FOR VIDEO ANALYSIS
Digital Studio

LPX500 HYBRID IP/SDI WAVEFORM MONITOR: A NEXT-GENERATION SOLUTION FOR VIDEO ANALYSIS

The LPX500 Hybrid IP/SDI Waveform Monitor introduces a compact, versatile solution for advanced video and audio analysis in both SDI and IP workflows. Designed for broadcast and production, it combines powerful multi-source support, remote access, and real-time diagnostics to enhance efficiency in diverse media environments.

time-read
5 minutos  |
December 2024
JOSEPH KAHN'S NEW FILM "ICK" EMBRACES FULL BLACKMAGIC DESIGN WORKFLOW, PREMIERING AT TIFF 2024
Digital Studio

JOSEPH KAHN'S NEW FILM "ICK" EMBRACES FULL BLACKMAGIC DESIGN WORKFLOW, PREMIERING AT TIFF 2024

Shot with Blackmagic URSA Mini Pro 12K and Pocket Cinema Camera 6K, and edited with DaVinci Resolve Studio, Ick” leverages Blackmagic’s complete production ecosystem. This horror-comedy, directed by Grammy winner Joseph Kahn, combines practical and visual effects to deliver a unique alien invasion tale, premiering at the Toronto International Film Festival.

time-read
4 minutos  |
December 2024
SUSTAINABLE ENERGY INNOVATION: SUNCOVERING JUNGLE POWER'S CONTRIBUTIONS TO M&E
Digital Studio

SUSTAINABLE ENERGY INNOVATION: SUNCOVERING JUNGLE POWER'S CONTRIBUTIONS TO M&E

Jungle Power offers cost-effective clean energy solutions, including portable solar units and power stations, tailored for industries like film, construction, and remote operations. Recognized by California’s CORE program, their technology reduces emissions while ensuring reliable, sustainable power. By integrating renewable energy sources, Jungle Power helps industries transition to greener practices without compromising efficiency.

time-read
4 minutos  |
December 2024
FUTURE OF MEDIA: THE STREAMING REVOLUTION CHALLENGES BROADCASTING
Digital Studio

FUTURE OF MEDIA: THE STREAMING REVOLUTION CHALLENGES BROADCASTING

Explore how broadcasting and streaming have transformed the media landscape, each offering unique strengths in live events and on-demand entertainment. Discover what sets them apart, where they excel, and how they might shape the future of media consumption.

time-read
10+ minutos  |
December 2024
IFFI 2024: CELEBRATING CINEMA'S LEGACY AND FUTURE IN GOA
Digital Studio

IFFI 2024: CELEBRATING CINEMA'S LEGACY AND FUTURE IN GOA

IFFl 2024 celebrated the power of storytelling by honoring legends and nurturing emerging talent in Indian cinema. The event emphasized the integration of technology and creative ecosystems to shape the global creators’ economy. With a diverse lineup, the festival highlighted India’s evolving role in bridging cultures through cinema.

time-read
4 minutos  |
December 2024
Ocean Blue Software Launches Axia for Robust HbbTV Compliance Solutions
Digital Studio

Ocean Blue Software Launches Axia for Robust HbbTV Compliance Solutions

Ocean Blue Software (OBS), a longstanding leader in TV software, has strengthened its position as a trusted partner for HbbTV compliance with the launch of Axia.

time-read
1 min  |
December 2024
Skandha Media Services Launches SyncView, RealTime Ad Tracking for Live Sports Playout
Digital Studio

Skandha Media Services Launches SyncView, RealTime Ad Tracking for Live Sports Playout

Skandha Media Services, a leader in scalable playout solutions leveraging cloud technology, Al, and automation, introduces SyncView, a real-time Ad delivery tracking dashboard designed to prevent revenue leakage in highpressure live sports playout environments.

time-read
1 min  |
December 2024
MASORANGE and AGILE CONTENT Strengthen Partnership for Enhanced TV Services
Digital Studio

MASORANGE and AGILE CONTENT Strengthen Partnership for Enhanced TV Services

MASORANGE and AGILE CONTENT have signed an agreement to renew and extend the previous one existing between both companies.

time-read
1 min  |
December 2024
11x Secures $50M Series B Funding Led by Andreessen Horowitz
Digital Studio

11x Secures $50M Series B Funding Led by Andreessen Horowitz

11x, the leader in Al-powered digital workers for revenue teams, announced the closing of a $50 million Series B funding round led by Andreessen Horowitz. The investment accelerates 11x's digital workers further into the era of AI agents.

time-read
1 min  |
December 2024
Evergent Earns AWS Media & Entertainment Competency to Boost Streaming Monetization
Digital Studio

Evergent Earns AWS Media & Entertainment Competency to Boost Streaming Monetization

Evergent, a leader in customer management and monetization for streaming and digital subscription businesses, announced that it has achieved Amazon Web Services (AWS) Media & Entertainment Competency status.

time-read
1 min  |
December 2024