For the world, he’s a master of luxe imagery and dreamy couture. In fact, it wouldn’t be an exaggeration to say that the Indian equivalent of a ‘dream wedding gown’ is a Sabyasachi lehenga. However, as I chat with the force that helms the brand—seated in a comfortable nook in his Kolkata home, Sabyasachi Mukherjee tells me on a Zoom call that he’s “thriving” thanks to the weather—it is evident how aware he is of what his brand means to the middle-class Indian woman with lofty aspirations. “The cheapest product by us right now is a belt. And I have seen how women make videos out of their experiences of going to our store and buying it. When I see these videos, I am like, ‘so this is what we mean to a consumer!’. When you become a powerful brand in a geography, you have to be responsible and learn to deliver your promise at every price point. We can never short-change the consumer out of that promise,” he says.
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Esta historia es de la edición March - April 2024 de Cosmopolitan India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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