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THE LATEST BLANCPAIN AND SWATCH COLLABORATION SEES THE BRANDS SHOWING LOVE TO THE WORLD'S LAGOONS.

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One need only look at the frenzy that every new H&M x Guest Designer capsule collection causes to know that collaborations can, and do, successfully work. The same can be said of the partnerships that Swatch has forged with its sister Swatch Group watch brands. Not only did the 2022 release of the MoonSwatch with Omega draw huge crowds and cause ridiculously long lines to form outside Swatch boutiques across the globe (who wouldn't want to get their hands on a legitimate homage timepiece at 1/20th at the cost?), the watches have come to be regarded as a collector's novelty that sparks high-brow conversat