From niche fragrance houses to independent perfumers, there's no denying that the perfume industry is changing. Consumers are leaving the allure of mass-market, one-size-fits-all fragrances behind in search for a signature scent, one that speaks to the heart of who they are, not what they're told to be.
After all, fragrance is a deeply personal thing, and it's this understanding of the importance of scent as a means of self-expression that sets Maison 21G Paris apart. Having experienced the way different cultures wear scents in France, Italy, China, and Middle-East, founder Johanna Monange understands that nuance to a T. And the perfume house takes its name from 21 grams, which is believed to be the weight of one's soul - directly referencing the brand's commitment to personalise scents so well that they capture the individual's spirit.
Esta historia es de la edición May 2023 de ELLE Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición May 2023 de ELLE Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
The Virtuosos - JULIANNE MOORE & TILDA SWINTON
Taking a creative risk is easier when you do it together. For these two Oscar winners, a longhoped-for collaboration in The Room Next Door feels meant to be.
Lessons in Love
CARRIE WONG's essential tips to surviving romance in the modern world.
blue for you
THE LATEST BLANCPAIN AND SWATCH COLLABORATION SEES THE BRANDS SHOWING LOVE TO THE WORLD'S LAGOONS.
ELLE - First Look
IT GIRLS HAVE LONG CAPTIVATED THE ZEITGEIST WITH THEIR UNAPOLOGETIC TASTES AND CHARISMA. THIS MONTH, WE CELEBRATE SOME OF THE MOST ERA-DEFINING STYLES AND THE PIONEERS BEHIND THEM-FROM JANE BIRKIN'S je ne sais quoi TO THE maximalism OF GRACE JONES AND COURTNEY LOVE'S Kinderwhore aesthetic.
Better Bed in
Feeling like you want to hide away and hibernate? Here, celebrated author and Women's Prize for Fiction V.V. GANESHANANTHAN reflects on the radical joy of duvet days.
Island Getaway
A slice of tranquil paradise, THE SIRA, a Luxury Collection Resort & Spa in LOMBOK offers a getaway worth every cent.
Fluorescent Adolescent
At the intersection of joyful design and impeccable craftsmanship lies CELINE KWAN'S tongue-in-cheek creations.
Swipe right or Get left
Situationships, and do we really need to put up with them? SHEKINAH LOUIS offers her two cents.
LET'S GET LOUD
If quiet luxury is not for you, fear not. The spring/summer 2025 runways prove that maximalism is back in her main-character era. Early adopter SUSIE LAU explores.
GROUP bonding
Have you u ever wondered what goes on in a kink party? As NATALIA HUANG discovers at her first-ever event, the experience delves beyond the latex surface for a surprisingly introspective journey.
