“Menswear is boring at times,” says Randhir Singh, founder of fetish-wear brand, Subculture. This is an emphatic sentiment subconsciously echoed across a generation of men of late. Where they would earlier follow a straightforward sartorial brief favouring functionality over vanity, the changing codes of menswear have flipped the narrative by highlighting the power of aesthetic and self-expression.
This new definition of Indian masculinity is breaking away from the rigid and futile self-imposed roles of brawn, aggression, and stoic intensity. A certain vulnerability combined with greater self-confidence is characteristic of these men, who take pride in wearing their identities and personalities on their literal sleeves. While their fathers may have bulk-bought their yearly supply of shirts and pants from local shops, they prefer spending hours looking for designs globally that cater to their individuality.
And now, it’s all sparkling flashes of neon nails, pearl chokers, statement rings paired with crochet pants, experimental knitwear, and even skintight bodysuits. It’s a world away from the cookie-cutter suits, chinos, and logo tees that previously filled male closets. And a coterie of homegrown labels is helping these men embrace this change and craft an image that balances their gender and sexual identities with the fundamentals of their personality.
Esta historia es de la edición January 2023 de Grazia India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2023 de Grazia India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
EVERYTHING UNDER THE SUN
We go beyond the sun, sand and tan at this tropical paradise
A Hard Pill To Swallow
This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all
BAKING MEMORIES
From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history
NO REST FOR THE WICKED
Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...
HAPPY FEET
With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country
STRAIGHT-TALKING
Fashion has always been a romance between the past and present for designer Kresha Bajaj
Dump, Discount, Or DESTROY?
As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption
2024 TRENDS WRAPPED
Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year
RETURN TO ROOTS
The pioneer of outerwear gives you a distinct taste of British heritage and style