Bellissimo IDEALE

Giorgio Armani echoes the idea of beauty with their newest flagship store.

- SYAMEEN SALEHALDIN

Set at The Exchange TRX—fashion darling’s newest haven—Giorgio Armani presented its newest flagship store with new finesse and such paragon. In addition to their other emblematic locations around the world, the Italian Maison turned a raw space into a historic address for Italian fashion excellence. Inspired by the House itself, the store’s concept was curated by the designer’s team of architects, so there’s no doubt that it embodies beauty.

Against a backdrop of timeless elegance and sophistication, the set of the Maison’s newest store further broadens the world of fashion beyond its standard circle. Covering 366 square metres, the boutique is furnished with onyx flooring and marble effects that complement the silk wall coverings and the ceiling, echoing a minimalistic ambience.