Tranquil ESCAPE
Harper's Bazaar Malaysia|November 2024
Jo Malone London's new scent merges clean freshness with a distinctive, earthy twist.
ALISHA AZUDDIN
Tranquil ESCAPE

Jo Malone London's latest fragrance, Hinoki & Cedarwood J Cologne Intense, invites you to embark on a sensory journey inspired by the serene landscapes of Japan. This new addition to the brand's Cologne Intense line draws its essence from the tranquil practice of forest bathing, where people immerse themselves in nature to breathe in the calming, earthy aromas of the woods.

As Céline Roux, Head of Fragrance Development, explains, the inspiration for Hinoki & Cedarwood came from a moment of serendipity. "I'd always been intrigued by Hinoki wood, but sourcing it was a challenge. One Saturday, I read an article about its significance in Japan and I thought, why not explore it?" Hinoki is a revered, sacred wood often associated with Japanese culture, particularly onsen rituals, where it's celebrated for its fresh, aromatic qualities that promote relaxation. This blend of authenticity and aromatic freshness became the foundation for the fragrance.

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Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

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